A sign in the front yard and an ad on Zillow is not a marketing plan.
Your home is unique. The approach used to market it should be too! You deserve better for your money. That's why we offer the most comprehensive customized marketing package in the industry to all of our selling clients.
If you knew that the most likely buyer for your home was a young family, would you use the same words to describe it as you would if you were appealing to empty nesters? Perhaps you might emphasize the great schools and the large backyard over the golf cart accessibility? Knowing your audience, and how to appeal to them specifically, is critical to any effective marketing plan.
Our approach to the marketing of your home is the perfect synergy of high tech and high touch. We employ the most cutting edge technology available to market your home while keeping you involved and updated in every step of the process, from designing the marketing plan through the day of closing and beyond. Here's how.
We all know that cell phones can take some great photos these days. But when it comes to photographing your home in the best light, nothing beats a professional photographer and their equipment. They know just how to get the shot at the right angle with the right light. You won't see anyone standing in the bathroom mirror in our photos. Take a look at our photography page and see for yourself how doing it the right way the first time can make a BIG impact.
Real estate listings with videos receive 403% more inquiries than those without videos. (Inman News)
In addition, the average user spends 88% more time on a website with video. (Mist Media)
All real estate videos aren't the same though. Our videos are produced to emphasize the most important aspects of your home and area to your most likely buyer in a vibrant and exciting way, engaging buyers in a way others can't.
Homes with aerial images sell 68% faster than homes with standard images. (RISMedia) But only 1 in 4 Realtors offer drone images as part of their services to home sellers. (National Association of Realtors)
We invest in drone photography and videography for ALL of our clients. Take a look at a few of our most recent drone photos and videos.
Staged homes sell 88% faster and for 20% more than non-staged homes (Realtor.com). Professional staging can be expensive though, eating into that ROI. If you have a space you're just not sure what to do with, have only a few pieces of furniture or decor, or maybe you're selling a rental property and there's absolutely nothing in it at all, virtual staging helps show the potential without the extra time and energy and at NO COST!
This cutting edge technology allows the buyer for your home to better imagine living there. They can review the floor plan, envision their furniture in different rooms, and explore the home while it was looking its absolute best. We've sold homes sight unseen because the buyer was so confident and in love after using this!
We set your home apart from others with a custom crafted property page complete with photos, video, virtual tour, and details about only your property and no one else's, so there are no distractions. That also means no inaccurate "Guesstimate" with an incorrect price for your home!
Stories drive action. We tell a story about your listing online, in print, and through a series of targeted emails, sent to a carefully-chosen audience. Too often we see descriptions like "great home, must see"...wow, that's all? This leaves potential buyers unenthusiastic and bored. We paint the picture of your home and what living there would be like not only visually, but with words crafted to engage the buyer for your home.
Our Facebook advertising of your home reaches tens of thousands of people and is designed to encourage engagement with your target audience. This strategy helps us to interact with buyers in a compelling and non-threatening way, encouraging them to ask questions and request more information about your home.
We use Instagram to "build a buzz" around your home, sharing behind-the-scenes, coming soon, and just listed photos and videos. This helps us ensure as many potential buyers as possible are reached. We put a lot of thought into the visual representation of your home, so why not put it on a platform where people go to see beautiful photographs? Instagram is also rising as a place for shoppers to start searching for the products they want.
Our retargeting ads are displayed over 1-Million times per year, leading to thousands of clicks driving potential buyers back to our custom property pages.
Retargeting involves placing ads in front of interested buyers on websites other than our own. Like when you go on Amazon and look at a pair of shoes, and then go to another website, and there are those shoes in an ad on the side!
Retargeting helps your home stay top of mind for interested buyers and drives them back to your website to fall in love all over again.
No marketing plan is complete without the use of printed marketing materials. In a world where almost everything has been moved online, high quality customized printed materials are now a powerful way to stand out from the competition.
We aren't going to put your house on the internet and forget about it. We keep track of who is viewing your home online, what they're using to search, and where they're searching from, and how they respond to your webpage to help us evaluate the performance of our marketing plan and make corrections if necessary. Take a look at some of our tracking tools to see how we're able to tailor our marketing for the right audience for your home.
Check out some of our recent seller success stories and see for yourself the impact that professional marketing has on the sale of your home.
A sign in the front yard and putting the house in Zillow is not a marketing plan. You deserve more, and we're here to deliver it.
Our average days on market is 21 days. That's 66% faster than the average agent in our market.
Our average price negotiation for our selling clients is less than 1%.
Someone will reach out soon. In the meantime, explore our site for more information.
