Knowing your audience, and how to appeal to them specifically, is critical to any effective marketing strategy. We work with you to determine the who the most likely buyer for your home is, and then we create a plan to appeal to them.
YES, your home still shows up on Zillow.com, Realtor.com, the local and international MLS, and hundreds of other websites! You still get a sign in the yard, optional open houses, and everything else you expect from your Realtor.
Here's what else you get though!
Professional Photography
We all know that cell phones can take some great photos these days. But when it comes to making your home stand out online, nothing beats a professional photographer and their equipment.
Take a look at our photography page and see for yourself how doing it the right way the first time can make a BIG impact.
Professional Videography
Real estate listings with videos receive 403% more inquiries than those without videos. (Inman News)
In addition, the average user spends 88% more time on a website with video. (Mist Media)
Our vibrant and exciting videos emphasize the most important aspects of your home and your neighborhood to potential buyers
Virtual Staging
Homes staged for photography sell 79% faster than homes that weren't staged. Staged homes also sell for about 6% more than their un-staged neighbors.
Don't spend thousands on traditional staging. Take advantage of our technology at no cost and put extra money in your pocket at closing!
3D Interactive Floor Plan Models
Properties advertised with 3-D immersive technology gather 49% more qualified prospects than homes without these online features.
That makes 3-D models a powerful tool for marketing your home to remote or relocating buyers that aren't in our area. These models are so precise that you can measure room dimensions and even counter top heights.
Story Telling
We work diligently to craft the perfect message to your potential home buyers, telling a story about your home to build excitement.
We then drive potential buyers directly to your homes web page using a series of targeted email marketing campaigns and professional online advertisements.
Facebook to Reach Buyers
People don't go to Facebook to look for a home, but people who are looking for a home ARE on Facebook.
Our professional ads reach tens of thousands of local prospects. They're designed to make the viewer want to see more, driving them to your custom property web page where we make your home absolutely shine!
Retargeting
Ever look at a pair of shoes or a new briefcase on a retail website and then notice that same item all over the internet afterwards. That's called re-targeting advertising.
Website visitors who see re-targeting ads are 70% more likely to come back to that information and become a potential buyer.
After someone visits your property web page, they're shown re-targeting ads custom made for your home. Those ads are are displayed on iTunes, Yahoo.com, Ebay.com, Weather.com, local and national news network websites, and virtually everywhere else they go online.
Print Marketing Materials
After a long day of touring properties, a potential buyer is likely to return home with only one thing; your premium quality, customized, listing brochure. While other property details have blurred together, your home continues to stand out and stay top of mind.
Every listing gets its own premium 20+ page magazine. These magazines have a high-end look from a semi-gloss cover and vibrant printing on matte, velvet-finish paper.
Evaluation & Course Correction
Nothing about our marketing is "set it and forget it". We're hands on throughout the entire process, keeping track of all our marketing efforts.
We track website visitor responses to your property page, our online advertising, and actively collect feedback from both home buyers and their Realtors after they've toured your home.
If something's not working, we want to know what it is so that we can develop a game plan to address it.