Listing a home for sale is a dynamic process. Nothing about our marketing is "set it and forget it". We don't just slap photos up on the internet then sit back and relax We're hands on throughout the entire process, keeping track of all our marketing efforts; If something's not working, we want to know what it is so that we can develop a game plan to address it. We keep track of how our marketing efforts are performing for you by tracking who is searching, how they're searching, and where they're searching from.
Who Is Your Audience?
When we describe a property we're telling a story; painting a picture of what life would be like living in that home. Obviously that means different things to different people. While one person might be excited about the prospect of living near bike paths and hiking trails, another might be more interested in the nearby shopping and dining opportunities. Knowing who we're speaking to gives us the ability to directly address the most likely buyer for your home and speak specifically to their interests and desires.
Gender
We can view the self reported demographic information for users that are viewing your custom property page in real time.
Age Ranges
If you were selling your home to a millennial would you not highlight different features than you would to a baby boomer?
Interests
On the MLS and many of the big national websites there's a character limit on your property description. Do we point out the national title winning little league baseball team, or the dog park across the street?
How Are We Reaching Your Audience?
We can break down how people are searching to make sure our information and our design are presented in a way that is easy to interact with. Great design and engaging story telling just don't matter if your webpage isn't formatted in a way that makes it easy to view and understand
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Web Browsers
When building out content, we want to be sure it's presented correctly. We confirm the browsers being used by the people responding to the advertising and optimize our images/display accordingly.
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Devices
To make sure our page layouts and designs show well we keep track of the devices that our audiences most often use. We test all our content on both iPhone and Android devices.
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Operating Systems
Knowing the most popular Operating Systems our audiences are browsing on helps us further tailor the layout and design to make sure our content functions as intended.
Where Is Your Audience?
Not only does geographic location impact the words that we use in our description, it may indicate opportunities for targeted advertising in those areas. For example, if you're from Central Florida and you love barbecue, you know 4 Rivers Smokehouse. However, if you're relocating from another area, you've likely never heard of it and "award winning barbecue smokehouse" would be a lot more meaningful. A remote audience can also indicate that a comprehensive virtual tour and video should be implemented and prioritized on your page to give buyers the feeling of being there in person.
International Reach
Our website gives your property page national exposure in a powerful way with potential buyers viewing your home from as far away as Australia, South Korea, China, India, and many other countries around the world.
Nationwide Data
Your property page will be viewed all across the country with data on precisely how many potential buyers are expressing an interest in each state.
Local and Specific Detail
Most importantly, we gain the ability to drill down to the IP address and see exactly where those potential buyers are as well as game plan on how to reach them.
How Is Your Audience Responding?
Are we having trouble keeping potential buyers on your page? How many are expressing a serious interest by spending more than 3 minutes looking through photos, videos, and descriptions? How many of those visitors to your page are coming back for a 2nd, 3rd, or 4th look at the home?
Performance Evaluation
We review data such as the click through rate on your advertisements, the percentage of buyers that stay on your web page for an extended period of time, repeat visitor traffic, and the total volume of traffic to your page. This information gives us valuable insight into what is working, and what needs to be tweaked to help us reach your goals.
The Numbers Speak for Themselves.
We’ll sell your home faster.
Our average days on market is 21 days. That's 66% faster than the average agent in our market.
We’ll sell your home for more money.
Our average price negotiation for our selling clients is less than 1%.
But What Do You Do With All of This Information?
We don't just track, we react!
Based on the information we obtain during the pre-marketing of our clients' properties, we can customize property descriptions for our target audience, rearrange the order of photos to emphasize features of the home and select the most impactful images for future ads, and even prioritize advertising efforts geographically in order to appropriately apply our marketing efforts in the most efficient and effective manner possible by. That's how we sell your home faster and for more money than our competitors. In case you're wondering, yes, you still get a "For Sale" sign. Ours just comes with nitrous-fueled marketing engine built in.
More Of Our
Marketing Strategy
Print Marketing
Our brochures make a lasting impression.
Success Stories
See the results of our marketing for yourself
Review Our Marketing Plan
A sign in the front yard and an ad on Zillow is not a marketing plan.
Your home is unique. The approach used to market it should be too! You deserve better for your money. That's why we offer the most comprehensive customized marketing package in the industry to all of our selling clients.